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From concert hall to subway – how do people perceive value?
In January of 2007, the Washington Post conducted an experiment on how people’s perceptions and priorities were influenced by context. They had Joshua Bell, one of the best violinists in the world, take the form of a street performer inside
Your customers want a hole, not a drill
When putting together a marketing campaign, most business owners think about the features of the product or service they’re selling, rather than the problem their product solves.
