About Us

Smart Business Plans was created in response to the demands of business owners and managers who required easy access, quality yet affordable business planning services.

Having worked with hundreds of business owners and managers, we have a very deep understanding of the challenges that face you in the early stages of developing your business idea, and the following stages as you grow and expand.

We also have significant experience working with all the major banks and financial lenders, as well as private investors, and understand the information they need to see to make their investment decisions. We have helped our clients raise more than $250 million dollars in bank funding and private investment since 2009 (everything from $20k bank loans, to multi-million dollar private investment). Nothing is too big or small.

We know it can feel both exciting and daunting as you establish your business idea. We help you clarify your objectives and develop a business plan targeted to helping you achieve your short term and long term goals.

As a small business ourselves, we understand the risks and rewards of business ownership, and offer you personalised services that are easily accessible from anywhere in New Zealand.


Meet Our Team

Nadine Connell
Nadine ConnellOwner and Principal Planner
Bachelors Degree (BAppSc)
Postgraduate Degree (BAppSc)
Graduate Certificate, Marketing

As owner and principal planner, Nadine has written hundreds of business plans for business owners and managers all over New Zealand & Australia. Having worked with business owners in virtually every industry, Nadine has developed expertise in simplifying the start up process and developing business plans that achieve both short term and long term goals.

A South Island native, one of Nadine’s core strengths is her ability to quickly understand your business concept and translate your passion, enthusiasm and ideas into a clear, logical and easy to understand document.

Prior to establishing Smart Business Plans, Nadine worked within leading multinational companies, holding senior roles responsible for the development of business, marketing and financial plans and management of budgets and distribution channels. She has also worked with leading organisations in the advertising, marketing and promotions fields.

Nadine is very ‘hands on’ and is personally involved in every business plan that is developed. All our clients benefit from her experience and the experience of our extended team.

Nadine has personally helped clients of Smart Business Plans raise more than $250 million dollars in start-up capital, from private investors and bank finance, across every conceivable industry sector in New Zealand & Australia.

We’ve created Business Plans for:


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